Hell is the Google Wizard
There is that moment in every infanthood that interrupts our watching of our hands crawling through the carpet with a moment of recognition. Our heads bob up on some reflective surface and there we are. Not the first time we see the reflection, but the first time that the switch is flipped on the mirror and we recognize that this thing in the screen is us. Those disembodied hands we watched sink into fibers in the living room are now connected to us.
It’s a crucial moment in childhood development, connecting our eyes to the ability to see. Before that, we have no consciousness or identity. And this reflection guides us into the imaginary — there’s no wonder that Alice’s wonderland was through a mirror. When we see our reflection, we make that same blind leap down the rabbit hole: Is that me? It must be me. But it’s not me! It’s me looking at me! No wonder Alice panics when the hookah-smoking caterpillar asks who she is: “being so many different sizes in a day is very confusing.”
A similar moment of recognition happened when I stumbled across the work of two artists, working independently, who do the exact same thing: Chadwick Gibson (Googlegeist) and Mario Santamaria (The Camera in the Mirror) have each set about creating an archive of the moment when the Google Robot accidentally reveals itself in the mirror of the art museums it is documenting.
Gibson describes the robot, which Google has named “Trolley,” as “a combination of Hal 9000, Johnny Five, and a wizard.” I don’t understand why Trolley wears a silver robe, but I’m glad it does. The connection to the Wizard of Oz is extremely satisfying to me, a tempting lure to imagine that Google’s myth as the great and powerful Oz is masking a mundane technological reality of cameras on wheels. Initially, I felt a tug of humiliation when looking at the Google Wizard, as if seeing it was a humiliating revelation: The emperor has no clothes. (Strange that they later gave it that silver cowl).
What makes these images so compelling isn’t that the experience of imagining ourselves alone in a museum has been broken. It’s that the experience of imagining ourselves in a museum, through online media, becomes compellingly honest. Stare into a mirror and you are only imagining the reflected image three feet ahead is ‘you.’ It’s not, it’s a mirror. In the same way, imagining ourselves in a museum reveals the unsettling truth of that imagined identity: It’s not us.
The Google Wizard is everywhere all the time, creating the illusion that we can be anywhere at any time. This extends to any form of mediated presence. Engrossed in a phone call, we do not imagine the person on the other end from the perspective of her phone; we don’t imagine that her ear is in our mouths while we are listening. We imagine sitting at the appropriate distance of an in-person conversation. Strangely, I usually imagine my partner as if I’m of appropriate distance, still holding her phone up, which, if I were actually there, would be remarkably rude. Here’s an experiment: When you’re on the phone, take stock of the image in your head of your partner. For me, the more intimate the conversation, the closer I imagine them standing; late-night conversations with romantic interests tend to conjure an image of them face to face beside me. This is not how I envision my dentist.
That imaginary camera operates on the same principal, floating in space at an appropriate distance, that same imaginary self reflected in the mirror. We imagine it is us, we imagine we are there.
This is why I find the Google Wizard so compelling: It physically occupies the space of my imagination. I imagine an appearance at Tate Britain through Google’s Cultural Institute website, and enjoy losing myself in the ruse. Suddenly, a Dalek appears in what should be my reflection. My first reaction is, “That’s not me!” — the opposite of my childhood revelation. But my second reaction is, “Yes it is!” The camera is precisely me, the camera becomes an avatar for my experience, the symbol of myself occupying the space I imagine myself to be in. The Google Wizard’s reflection is a symbol, a symbol that means me, and takes my place to transform the real into the mediated, but also means my absence: a reminder that I am both present and absent.
The Google Wizard is compelling because it stands in for the imagination of the entire network. I think of Ulises Mejias:
“The digital network signifies the aestheticization of the social, a means for the masses to contemplate a simulation of themselves and express themselves through this simulation. But it also represents an arena of restricted or diminished opportunities for meaningful political and social action” (Off the Network: Disrupting the Digital World, p.15).
We tend to imagine that we are the actors in mediated spaces, but this is fundamentally our perception as babies, seeing hands and fingers curling through the carpets but not recognizing that they are connected to our body. How do we position ourselves in this? Are we just the curling, disembodied hands of the network? Bringing food to its mouth without any sense of control or unified purpose? Looking in the mirror and seeing the Google camera looking back at us has a kind of dream-logic, embodying the Google Wizard, in its mysterious silver robe, fully in control of network power, as if this is portrait of the entire digital network taken by its only occupant.
While Vice tended to err on the side of the robot’s goofiness—Trolley as a cosplayer– other outlets have called the Google selfies “terrifying.”
The Google Wizard definitely hangs out in some surrealistically scary places. Gibson notes that these images are collected from Google’s visits to “museums, castles, and institutions of power around the world.” How telling that this is where we first see the imaginary face of the Google Wizard. But what’s more, the Wizard lives in a world without people. The images are digital scans of real places closed when the machine goes for a tour, creating an image of a world without human beings, or where human beings exist only through the shared, collective experience of one moving camera. This, of course, is precisely what happens. And until we are confronted with the robot, we might not question this as a “world” at all: It’s an advantage not to have someone standing in front of the artwork at the Tate.
But once we have to identify with the Google Wizard, we also confront these spaces as surreal, virtual worlds — the Palais Garnier in Paris occasionally suggests Twin Peaks’ Black Lodge, or The Shining’s Overlook Hotel. Imagine that, instead of looking at any one of these images through a screen, you are physically present in the world the screen offers up. Beautiful marble walls, ornate pillars and echoes through the hallways. They radiate power, elegance, class, and entrapment. You can’t escape to a non-indexed world, and the world you are in is empty.
That is, on the other side of the looking glass, whoever was in control on our side is absent. Including you. In the mirror, not your reflection, but the Google Wizard’s. Behind that silver-draped cyclops eye is everybody, and the Wizard becomes the malevolent guardian of some new form of power. Just like Alice, in a Wonderland trial for tart-theft, hopes that the logic of the law will prevail (and just as the toddler turns to a parent to confirm that the mirror image is, in fact, the child), the law, without people, is absent. There is no outside authority to turn to, nobody to confirm that we are who we think we are. Not even the mirror. (Another of Gibson’s collections, g©©gle, reflects one way network power is still exercised in a world without human beings: it’s a collection of screen shots in which the art works have been censored thanks to copyright claims; power in the network mirror is exercised through deletion and omission).
It is a weird form of horror: The robot eye, which we know is the imaginary position of the viewer within the simulated worlds of Google maps, Google museum, even Google Mars, should be your eye. It’s the lens through which the real world meets the mediated world, the eye of the entire network. That this eye is aimed at you creates a sense of horror for two reasons: because you’ve been cast into the other side of the mirror, in the loneliest of worlds, a world in which no one exists but everyone sees, a world where we recognize our reflection but have no other to confirm it.
You are alone, but everyone is watching you: “An arena of diminished social interaction,” taken to its coldest, server-bound extreme. It is the complete alienation, an exaggeration of that sense of distance between ourselves and our reflection. This is a surrender of the real to the virtual, ego without identity. We can’t find ourselves in the network, but everybody else thinks they can. Isn’t that all just the ultimate realization of Instagram and Facebook’s curation of ideal, unreal selves? This activity, this production of the self, feels like production and expression, like an identity. But it is actually just product, recorded and disseminated for consumption in the same process that draws us to the production and expression of others.
“There is a positive fascination today with the virtual and all its technologies,” Baudrillard writes. “If it genuinely is a mode of disappearance, this would be an obscure, but deliberate, choice on the part of the species itself: the decision to clone itself, lock, stock and barrel, in another universe; to disappear as the human race, properly speaking, in order to perpetuate itself in an artificial species that would have much more efficient, much more operational attributes.” (Passwords, p. 43).
Is the Google Wizard “terrifying”? All of that, obviously, is a bit extreme. The virtualization of the world creates and challenges a handful of myths, and the Google Wizard, ultimately, reflects whatever it is that we choose imagine. But these images are compelling, to me, because they speak to these myths so well. Even Baudrillard acknowledges that the virtual world may just be a plaything: “Are we not playing out the comedy of the virtual to ourselves, with a hint of irony, as in the comedy of power?” (Passwords, 42).
But it also reveals the truth of the network space: A world where power exists, but people don’t; where the documentation of our activities takes place, but where activity doesn’t. Look through the collections of these images and this becomes the terrible story of becoming trapped in our imaginary mediated world, in which every mirror is not a place to imagine ourselves — how can we imagine ourselves when we’re on the other side of Alice’s looking glass? — but instead, our imagination takes the form of our own surveillance and documentation, the scrutiny of a robot behind every shiny surface.
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